Menu
Docs / Product / Reports & exports

Reports & exports

Reports are where the retainer is defended. Every number in them comes from the stored evidence — audits, inspections, ranks — never a hand-typed figure.

Report types

Full reportaudit + keyword research + competitor comparison, generated together — the monthly deep dive
Proposalthe pre-engagement document: what’s wrong, what fixing it is worth
Monthly deltawhat changed since last month — scores, ranks, fixed findings, new ones
Proof of workwhat was done and what it moved — the report that renews retainers
Audit workbookthe full numbers pack per site, one XLSX — issues, inspections, ranks

Formats

Markdown, HTML, PDF, and XLSX from one generator — the same content model rendered four ways, so the PDF the client sees and the HTML on the portal never disagree.

The audit workbook

One XLSX per site: issues with severity and evidence, URL inspections, PSI sweep results, rank history — the numbers pack an analyst wants to slice on their own.

GET /api/history/:domain/workbook.xlsx
→ issues · inspections · psi-sweep · ranks — one workbook

Share links

Any report can be published to a token URL — the client reads it in their browser, no account needed. Links are revocable, and per-site CSVs (issues, ranks, inspections, PSI) round out the exports.

White-label

Branding — logo, colors, name — is set per customer, so the reports and the customer portal carry the agency’s brand, not SiteTR’s.