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Reports & exports
Reports are where the retainer is defended. Every number in them comes from the stored evidence — audits, inspections, ranks — never a hand-typed figure.
Report types
Formats
Markdown, HTML, PDF, and XLSX from one generator — the same content model rendered four ways, so the PDF the client sees and the HTML on the portal never disagree.
The audit workbook
One XLSX per site: issues with severity and evidence, URL inspections, PSI sweep results, rank history — the numbers pack an analyst wants to slice on their own.
Share links
Any report can be published to a token URL — the client reads it in their browser, no account needed. Links are revocable, and per-site CSVs (issues, ranks, inspections, PSI) round out the exports.
White-label
Branding — logo, colors, name — is set per customer, so the reports and the customer portal carry the agency’s brand, not SiteTR’s.