Keywords, competitors & entities

Research that starts from your site’s real data — tracked keywords, Search Console queries — and ends in topics, gaps, and the entity work that earns the citation.

Keyword research

Suggestions from Google Autocomplete and Trends, with Keyword Planner volumes when it’s configured, per locale (gl/ hl). Seed with one term or pull the key sources straight from the site’s own query data.

Clusters

Keywords grouped by real SERP overlap — the search engine’s own opinion of whether two terms are the same question — not string similarity. Up to 50 keywords per run, and clusters where your domain already competes get flagged.

Content gap

No competitor list required: give a seed keyword and SiteTR discovers the competitors from the SERP, crawls them, and diffs what they cover that the target site doesn’t. The output feeds draft generation and the fix plan.

Backlinks & mentions

Backlink monitoring per site, plus brand-mention watching — fresh mentions raise a brand_mention alert so GEO/PR wins get noticed the day they happen.

Entity resolvability

Whether the brand resolves in Wikidata, Wikipedia, and the Knowledge Graph — live checks, plus the sameAs coverage gaps that keep AI assistants from connecting the site to its entity. This is the plumbing under GEO scoring.